Baby products are a huge industry, and rightly so! With around 4 MILLION babies born in the United States each year, there is a lot of gear needed.
Unfortunately, the big companies really don’t understand what parents are actually looking for. Quality, Safe, Effective.
After throwing away yet another bib, we decided to start by selling the perfect baby feeding bib. One that was easy to clean - no cloth-covered seams that mold, no cotton bibs that have to be washed after every meal; one that was effective - a pocket that actually caught the food before it hit the baby’s clothes, the seat or the floor; and safe - because all parents know that everything will eventually end up in their mouths, so it had to be absolutely safe.
We ended up with our EZ Clean Silicone Bib. And the rest is history. People loved them so much we started looking for other products that were better than what was already available - a harness that actually held stuff (and was cute!), mats to protect our vehicle seats from being destroyed by muddy feet and the wear of a car seat, plates that wouldn’t fly off the table with one wrong sweep (and were also safe!), robes that fit toddlers, were easy to clean, warm, and adorable.